Julian De Freitas is an Assistant Professor in the Marketing Unit at Harvard Business School. His research focuses on how automation, and in particular AI, ...
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Personal website of cognitive scientist, Julian De Freitas.
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His research focuses on how AI/automation impacts core issues in marketing, including innovation diffusion, branding, and customer relationship management. He ...
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Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable ...
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05.10.2022 · Nice write up of our work in HBS working knowledge on lay theories of meaningfulness, in which we explore implications for organizations, ...
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26.10.2023 · Julian De Freitas, Marketing, Harvard Business School, Soldiers Field Morgan Hall 161, Boston, MA 02163 USA. Email: jdefreitas@hbs.edu · Search ...
28.06.2019 · (57) tested the hypothesis that people feel self-conscious emotions more intensely when their transgressions are common knowledge with observers ...
26.10.2023 · Julian De Freitas, Marketing, Harvard Business School, Soldiers Field Morgan Hall 161, Boston, MA 02163 USA. Email: jdefreitas@hbs.edu · Search ...
The analysis of social paradoxes can explain a variety of puzzling aspects of human social life, including the cultural evolution of status symbols, the ...
Professor at Harvard Business School. Cambridge, MA juliandefreitas.
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